The social media era is well and truly here and one man has set himself a mission to introduce small, innovative farming businesses to the digital world.

2SER Breakfast’s Willy Russo was joined by Tim Thompson, an agricultultural science teacher and independent farming product reviewer on YouTube, to learn how he’s engaging farmers on social media.

Tune in to Rural Connection every Tuesday morning at 7:45 for your dose of regional news from beyond the city limits, brought to you by two country girls, Willy Russo and Gabi Warner.