Sports betting is one of the fastest-growing and most popular gambling activities in Australia. The popularity of sports betting is predominately male and according to research, 9 out of 10 sports bettors are male.

However, as the landscape of sports betting evolves, this gender imbalance is changing. What could this mean for the future of the industry? How may it change societal attitudes and betting habits? And could this lead to a more diverse group of bettors?

Rohann Irving a PhD Candidate at The University of Queensland and qualitative gambling researcher joins The Daily to help unpack this topic.

Image Credit: Front Office Sports