SXSW Sydney is set to return this October 2025 to once again curate, disrupt and enhance the creative industries, from film and tech, to games and, of course, music.

SXSW Sydney will bring together creators from across the region and the world to converge upon the city, and invites you to to explore the unknown with the best sounds you’ve never heard. The festival has built a reputation as the place to find out what’s next in music, and 2025 promises to be bigger and louder than ever.

Reginald Harris is SXSW Sydney’s Music Festival Program Manager, a role in which he is focused on elevating emerging talent from Sydney and around the world. Reg joined 2SER Breakfast to chat about the SXSW Sydney Music Showcase, with performances lighting up 25 stages across the city, the SXSW Sydney Conference, professional development and so much more. Convince your boss to send you to SXSW now!