Is technology the driver behind Celebrity Worship Culture?

The rise of social media and its use by celebrities has led to the misunderstanding of social norms and the over-obsession and intrusiveness into the private lives of celebrities, more commonly known as Celebrity Worship Syndrome. Having a celebrity idol or crush is nothing uncommon but at what point does love turn into obsession and how far can the audience intrude into the private life of celebrity? Nic spoke with Dr Toni Eagar, lecturer in marketing and celebrity at the Australian National University about this addictive condition and its effects.


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