Since the launch of MTV in early August 1981 the American cable channel service has become extremely reputable by keeping track of a range of topics and events which circulate across popular culture. The program has supplied audiences with entertainment for just over 40 years by providing a platform as well as exposure to all talent. The channel has since revolutionised the music, entertainment, and fashion industry and continues to alter contemporary Arts and Culture. Senior Lecturer at Newcastle University in Popular and Contemporary Music, Adam Behr joined 2SER all the way from the United Kingdom to discuss this, as well as his piece entitled “40 years of MTV: the channel that shaped popular culture as we know it”