Why Every Man and His Dog Loves Bluey with Dr Djoymi Baker

At home and abroad, “Bluey Mania” is well and truly upon us, and shows no signs of abating with Bluey’s recent season finale, The Sign, becoming the most viewed ABC program of all time on iView. But it’s not just kids getting around the beloved blue heeler and her family, teens and adults are part of the growing audience.

Dr Djoymi Baker, Lecturer in Media and Cinema Studies at the School of Media and Communications, RMIT University, joined Danny Chifley on 2SER Breakfast to discuss Bluey’s growing, inclusive audience and the changing nature of children’s television.

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