The Psychology Behind Christmas Spending
New South Wales is on track for the biggest holiday spend across the country with an expected total of $871 million leaving people’s pockets. However, it’s not just the sales that are getting us to cough up the big bucks, there’s a bunch of psychological elements that go into it too. We were joined by Jana Bowden, Associate Professor at Macquarie University’s Business School to explain the factors that play into our buying.
