Tumblr’s Tumble

Social media sites are one of the digital ages most profitable business models, however the microblogging site Tumblr, despite being the darling of many subcultures, has been a thorn in the side of parent company Verizon since they acquired it back in 2016 for $4.5 billion.

In November 2018 Tumblr implemented a NSFW content ban which cost them around half of their user engagement. The Wall Street Journal reported last thursday that Verizon are allegedly looking to sell off Tumblr. In a stunningly ironic turn of events, online pornography site Pornhub has stated that it would be “extremely interested” in buying Tumblr. Pornhub could be Tumblr’s saviour, but should it be?

We had Tama Leaver, Associate Professor from the Department of Internet Studies at Curtin University, to talk to us about all this.

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