Viral Crazes: Why So Obsessed?
Over the past few weeks, the ‘Keke challenge,’ inspired by Drake’s new song “In My Feelings,” – has been sweeping the internet. Thousands of people young and old, having been jumping out of their car and dancing along, to celebrate this new viral craze. In the past few years, we’ve seen crazes like the kylie lip challenge, the harlem shake, Gangnam style and tags like #covfefe – it’s just one viral trend after another. But what makes things go viral, and why are we so obsessed? Joining us on the line to discuss this is Jennifer Stokes, course coordinator and lecturer in Digital Literacy and Future Ideas, at the University of South Australia.