After what feels like a long, long campaign, the Federal Election and our democracy sausages are finally coming this Saturday. The major and minor parties have been campaigning hard, making use of television, radio, print and the all new world of digital advertising.

To help us get our heads around social media advertising and how effective it is, The Daily spoke to Dr Glenn Kefford, Senior Lecturer in the Department of modern history, Politics and International Relations at Macquarie University.