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Who’s Watching You Shop Online?

As companies shift their focus more to online platforms we are seeing a rise in the amount of our data that is being tracked and sold while we browse the internet in order to make marketing more effective. For many this is a great convenience when shopping online but for others it’s an Orwellian nightmare that stirs up privacy concerns. So what should we be aware of when going online when it comes to data tracking? Dr. Petra Bouvain from the University of Canberra came on the show to discuss this.

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