Calls for stricter measures on marketing of zero-alcohol drinks
Zero-alcohol drinks are on the rise in Australia with little regulation around marketing them towards younger…
Marketing
Tiktokification of the Music Industry
Tiktokification of the music industry TikTok dictates almost everything we see these days, the jokes we…
Rural Connection: Sowing the Seed For Farmers On YouTube
The social media era is well and truly here and one man has set himself a…
So Bad It’s Good – A New Music Marketing Tactic?
Amy Davidson In 2011, Rebecca Black’s infamous song Friday became a global success for being so…
Why do we shop more on a rainy day?
Why is it that on a rainy, cold day it’s just so much more tempting to…
Do Androids Dream of Electric Sales?
This week, we take a closer look at the role of Artificial Intelligence in marketing. We…
Brands Have Feelings Too!
"Anthropomorphism" is the characterising of human traits to non-human objects. When it comes to brand anthropomorphism,…
Does marketing influence culture or does culture influence marketing?
For marketing specialists, it is obvious that marketing strategies must consider the local culture. Just as…
How Sustainable Are Supermarket Marketing Practices
Many of our big supermarkets have been making steps towards sustainability by discontinuing the use of…
Christmas, Candy Canes and Capitalism: Has Christmas been commodified?
After checking our bank accounts following our Christmas shopping sprees, I’m sure some of us wonder…
Buy 1 get 1 Free: Sneaky ways retailers get you to spend more
It’s the most wonderful time of the year… for sales! Black Friday, Christmas, Boxing Day and…
Pink Drinks: The Alcohol Marketing Trend Targeting Women
Australia is known for its drinking culture. Men drink more alcohol than women - and experience…