W o K e Culture in Marketing
Social justice has become a major part of 21st century media, with some aspects of it…
Marketing
The Collective Aggregation Effect
On this episode, we’re looking at collective aggregation and the appeal for each of us to…
Feeling the FOMO
Exam season in most Australian universities has concluded, and with the summer break commencing, many students…
‘Heartless’ Heart Foundation Ad Campaign, But How Come?
You may have heard of the controversial ad campaign by the Heart Foundation not long ago.…
The Social Capital of Celebrities and Influencers
With the help of the internet, social media platforms and smartphones, we have seen the emergence…
Why do brands present themselves as people
Brands are constantly seeking new ways to diversify themselves. Recent trends have shown brands tweeting as…
Should We Regulate Influencer Marketing?
Advertising through social media influencers is highly effective as it persuades customers through a a peer…
Who’s Watching You Shop Online?
As companies shift their focus more to online platforms we are seeing a rise in the…
Are Alcohol Ad Regulations Effective?
A legislative crackdown on alcohol industry marketing to young people and a ban on alcohol companies…
The Rise of Micro-Influencers
Have you ever received a weird DM on instagram? This could be why... Laurel Papworth explains…
The Powers of UX Design
UX Design is a growing space. It basically refers to the process of harnessing psychological insights…
Struthless69 weighs in on the psychology of capitalism
Ever been sucked in by a marketing plow? Is this really in your control or is…