It doesn’t help sales, so why do companies still use violent images of women?

It’s nothing new, that women are repeatedly objected in advertisements, and violence against them used to sell products. If you google ‘objectification of women’ you will met with pages upon pages of examples. Despite all the research into it’s negative aspects , and increasing community outcries against the portrayal, the advertising industry still insists on using such images, and seem reluctant to change their ways. But why?

Lauren Gurreri, Senior Lecturer in Marketing at RMIT University in Melbourne joined The Daily to try and help us find the answer to that question.

Produced by Lucy Ross

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