Imagine closing a business deal with nothing but a handshake and an abundance of optimism.

Most would call you naïve and snicker that the outcome could only end in disaster. But for the founders of ticketing company, Humanitix, it has led them to unprecedented success. 

From their humble beginnings in a garage, to now collaborating with Google and generating a staggering 500% increase in yearly profits last December – founders Joshua Ross and Adam McCurdie have proved that conventional wisdom isn’t always correct..

Mick spoke to Joshua Ross, one of the co-founders of Humanitix and their chief growth officer, Adam Long. They unearthed the secrets to their start-up success and spoke about their unique business model (they donate 100% of their profits to charity).