Drive

Technology has greatly changed the way we shop, with online shopping and mobile-friendly retailers a norm in our modern world. To keep up with consumer demands, retailers are constantly trialling new technology— and it is predicted that location and voice technologies are the next big thing. Last month, Dan Murphy’s became the first Australian retailer to introduce micro-location technology that allows retailers to track their customers. The technology’s time-saving possibilities highlights retailers’ shifting focus to maximising speedy transactions, and its introduction marks a shift in Australia’s shopping habits.

Brooke was joined on the line by Gary Mortimer, Associate Professor in Marketing and International Business at Queensland University of Technology, one of the experts involved in this research.