Pink Drinks: The Alcohol Marketing Trend Targeting Women
Australia is known for its drinking culture. Men drink more alcohol than women – and experience higher levels of alcohol related harm. But unsurprisingly, a recent marketing trend looks like it’s trying to close that gender gap – unfortunately for the worse.
A report, The Instagrammability of Pink Drinks: How alcohol is marketed to women in Australia, highlights how alcohol companies publicly market and advertise their alcohol-related products to new consumers, especially women, in search of greater profits.
The problem? When you consider Australia’s renowned drinking culture – the question of alcohol regulation remains an ongoing issue.
Julia Stafford, a research fellow from PHAIWA, will join us live to discuss how alcohol companies market their alcohol products to women in Australia.
