Is ‘Anti-viral’ Activewear More Harmful than Helpful?
Last week activewear label Lorna Jane, was fined $39,960 by The Therapeutic Goods Administration (TGA) for…
Advertising
New Zealand’s Creative Recipe for Small Budget Advertising
In the current downturn, marketing is one area where businesses are cutting costs. But are huge…
Storytelling Behind Online Reviews
Have you written a review before? How did you write it? Did you start with setting,…
Digital Election Campaigning
After what feels like a long, long campaign, the Federal Election and our democracy sausages are…
Commercialisation of Public Spaces
Advertising is seemingly everywhere in the modern world. As a result, many public areas have been…
Who’s Watching You Shop Online?
As companies shift their focus more to online platforms we are seeing a rise in the…
Are Alcohol Ad Regulations Effective?
A legislative crackdown on alcohol industry marketing to young people and a ban on alcohol companies…
Jingle Jumble
From our clothes to our phones, we all like buying and having things but how do…
Alcohol Ads During NRL Grand Final
What is the importance of alcohol to major sporting events? According to a recent study the…
Dictionary of Sydney: Advertising
Is advertising good or bad? Does it suit just the person or company or does it…
‘Just Doing It’ for profits, or change?
Earlier this week, Nike unveiled and aired it’s controversial, new ‘Just Do It’ advertising campaign featuring…
Food Fight: The battle of the fast-food chains continues…
The American fast-food chain, Wendy’s, dropped a 5-track mixtape from non-other than Wendy herself (not really).…