Storytelling Behind Online Reviews
Have you written a review before? How did you write it? Did you start with setting,…
consumer psychology
Brands Have Feelings Too!
"Anthropomorphism" is the characterising of human traits to non-human objects. When it comes to brand anthropomorphism,…
Saying things we later regret
It’s a truth many of us have experienced that the Christmas period is a time where…
W o K e Culture in Marketing
Social justice has become a major part of 21st century media, with some aspects of it…
Feeling the FOMO
Exam season in most Australian universities has concluded, and with the summer break commencing, many students…