With over 60% of Australian adults being labelled as obese, there is a clear issue with unhealthy eating in our country. A solution has been offered to display graphic warnings on unhealthy food packaging, similar to that of cigarette packaging. This strategy is proven, with smoking prevalence declining at a steady rate each year. But one must consider whether this strategy is unethical and if it takes away from the rights of Australian food companies. To discuss this matter with us was Alexandra Jones, Research Associate at the George Institute for Global Health.